1-on-1 or group coaching in your area of expertise. Charge $100-$500/session or $1k-5k for programs.
All-Access opens the rest, each with a written summary and timestamped jump points so you can skip to the part you need — for $120/year.
At this playbook's own planning figures, covering $100 of monthly running costs takes:
1 session a month
You keep about $180.42 per session after fees and delivery costs.
Run your own numbers
That figure assumes this playbook's prices and costs. Members get the calculator: change the price, the fees, the delivery cost, the churn — and watch the break-even move before spending a cent.
Stripe/processor + $0.30
After fees; excludes ad spend · Plan against $180
Caps at $500 fully loaded
Per 30 days
The itemised budget
The top-line range is above. Members get every line under it — what each tool, sample and ad test costs at lean, standard and fully-loaded, so you know what you're committing to before you commit.
Everything above: $5 – $90 to get started.
Booking & billing
Paid booking links reduce no-shows
Delivery
Record and share key moments
The rest of the stack
Every remaining tool this playbook recommends, what each one costs, and which free tier is good enough to start on.
Define coaching niche and ideal client
Outcome promise in one sentence
Create lead magnet (PDF, mini-course)
Set up booking page (Calendly + Stripe)
5 more steps in the full playbook
Unlock the rest — plus progress tracking, the break-even calculator and every other playbook — for $120/year.
1-on-1 delivery limits throughput; burnout risk at higher utilization.
Watch these
What to do
The rest of the failure modes
Every remaining risk, with the metric that warns you it's happening, the reading that means act now, and what to do about it.
Week by week
The milestone schedule this playbook is written around — what should be true by week one, week three and month three, so you can tell early whether you're behind.
