← All hustles
🛠️ Service
5–10 hrs/wk

Ghostwriting (LinkedIn)

Write LinkedIn posts and threads for executives and founders. Monthly retainers ranging from $1,500 to $10,000+.

Startup cost
$100
Time to first $
~21 days
Break even at
1 retainer client/mo
Following
4K
Overview

The ratings, in full

Difficulty
Startup cost
Income ceiling
Scalability
Time to first $

Who can help

Ghostwriter
Personal Branding
Offer Design
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Videos

10 walkthroughs worth watching

7 more walkthroughs

All-Access opens the rest, each with a written summary and timestamped jump points so you can skip to the part you need — for $120/year.

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Break-even

The number that decides it

At this playbook's own planning figures, covering $126 of monthly running costs takes:

1 retainer client a month

You keep about $1,500 per retainer client after fees and delivery costs.

Run your own numbers

That figure assumes this playbook's prices and costs. Members get the calculator: change the price, the fees, the delivery cost, the churn — and watch the break-even move before spending a cent.

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Economics

What the maths has to do

Price points

Retainer
1500–10000per month
Trial week
500–750one-time

Launch velocity

Week 1
Portfolio posts + offer page + 50 ICP targets
Week 2 to 3
Daily outbound (DM/email), 3–5 calls booked, 1 paid trial closed
Week 4 to 6
Convert trial → retainer; add second client

Effort per client

Note
Strategy call, 12–20 posts/mo incl. edits, light engagement prompts
Hours per month
5–8

Monetization notes

  • Productize: Strategy Sprint (voice doc + hooks) → Monthly Publishing (posts/threads) → Exec Amplification (comments/DMs).
  • Anchor on outcomes: pipeline influence, replies from ICP, booked calls.
  • Tiered deliverables and SLA-driven pricing; add UGC/video scripts as upsell.

Planning assumptions

Paths
1 small retainer @ ~$1k/mo, or 1 trial ($500–$750) → 1 retainer @ ~$1.5–$2k/mo, or 2 micro-retainers @ ~$500–$600 each
Target MRR
$1,000
Budget

What it costs, line by line

Build to first sale
$0 – $100

Caps at $150 fully loaded

Sales & marketing to $1k/mo
$100 – $300

Per 30 days

The itemised budget

The top-line range is above. Members get every line under it — what each tool, sample and ad test costs at lean, standard and fully-loaded, so you know what you're committing to before you commit.

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What you’ll need

The kit, and what it runs you

  • Strong writing abilityFree
  • LinkedIn presence$0 – $39per month (optional Premium)
  • B2B & startup contextFreeresearch time
  • Capacity$5 – $8hours per client per month

Everything above: $5 – $47 to get started.

Recommended stack

Writing

Google Docs/Notion
Grammarly/LanguageTool

Templatize hooks, story banks, CTAs

Discovery

LinkedIn search/Premium
Apollo/Clay (light)

Build 50–100 ICP leads/week

The rest of the stack

Every remaining tool this playbook recommends, what each one costs, and which free tier is good enough to start on.

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Checklist

8 steps, in order, costed

  1. 1

    Study top LinkedIn voices in target niche

    Collect 100 hooks, formats, CTAs

    Build: FreeMarketing: Free
  2. 2

    Write 10 practice posts in your own voice

    Build: FreeMarketing: Free
  3. 3

    Identify 10 target clients (founders, VPs)

    Light data credits if needed

    Build: $0 – $30Marketing: Free

5 more steps in the full playbook

Unlock the rest — plus progress tracking, the break-even calculator and every other playbook — for $120/year.

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Risks

How this goes wrong

Client may not get traction

Weak positioning or audience-message mismatch suppresses engagement and pipeline impact.

Watch these

  • Engagement rate (ER%)
    Lagging
    (Reactions + comments) / impressions per postHealthy: ≥ 1.5–3.0%Act at: < 1.0%
  • ICP comment rate
    Diagnostic
    % comments from ideal buyersHealthy: ≥ 20%Act at: < 10%
  • Booked calls from posts
    Lagging
    Attributable meetings/monthHealthy: ≥ 2–4Act at: < 1

What to do

  • Run a Positioning Sprint: tighten ‘who/why now/unique POV’.
  • Use ‘Proof-Story-Teach-Ask’ rotation; add explicit CTA weekly.
  • Amplify: client comments on ICP posts + DM follow-ups.

The rest of the failure modes

Every remaining risk, with the metric that warns you it's happening, the reading that means act now, and what to do about it.

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Timeline

What the first months look like

Week by week

The milestone schedule this playbook is written around — what should be true by week one, week three and month three, so you can tell early whether you're behind.

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