🎪 Events

8–20 hrs/wk

Events / Workshops

Host paid workshops, masterclasses, or networking events. Virtual or in-person, tickets from $50-$500+.

Startup cost: $100–$1,000
Time to first $: ~21 days
Break even at: 2 tickets/mo
Following: 1.7K

Overview

The ratings, in full

Difficulty

Startup cost

Income ceiling

Scalability

Time to first $

Who can help

Host

Curriculum

Sponsorships

Browse the expert directory →

Videos

10 walkthroughs worth watching

7 more walkthroughs

All-Access opens the rest, each with a written summary and timestamped jump points so you can skip to the part you need — for $120/year.

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Break-even

The number that decides it

At this playbook's own planning figures, covering $150 of monthly running costs takes:

2 tickets a month

You keep about $120.15 per ticket after fees and delivery costs.

Run your own numbers

That figure assumes this playbook's prices and costs. Members get the calculator: change the price, the fees, the delivery cost, the churn — and watch the break-even move before spending a cent.

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Economics

What the maths has to do

Ticket price: $50 – $500
Platform fees %: 0.08–0.13%
Monthly revenue target: $1,000
Estimated net per ticket: $35 – $430
Tickets needed at planning avg: 9

Launch velocity

Week 1: Topic + outcome locked, landing live, calendar set
Week 4: Workshop delivered, NPS captured, replay packaged
Week 2 to 3: Promo cadence running, first 10–20 tickets sold

Monetization notes

Use Early-bird → Standard → Last-minute pricing ladders to smooth demand.
Offer VIP/Q&A add-ons and replays; sell recordings as a separate SKU.
Secure sponsors for breaks or segments to offset CAC/venue.

Budget

What it costs, line by line

Build to first sale: $100 – $1,000
Sales & marketing to $1k/mo: $150 – $500

The itemised budget

The top-line range is above. Members get every line under it — what each tool, sample and ad test costs at lean, standard and fully-loaded, so you know what you're committing to before you commit.

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What you’ll need

The kit, and what it runs you

Subject expertise or networkFree
Video/venue$15 – $400Zoom Pro or small venue
Ticketing platformFreefees may be passed to buyer
Design & materials$0 – $40slides/handouts
Audio/lighting$60 – $220

Everything above: $75 – $660 to get started.

Recommended stack

Ticketing

Eventbrite/Luma

Automated reminders & waitlists

Delivery

Zoom/Meet, OBS (optional)

Record replays and clip highlights

The rest of the stack

Every remaining tool this playbook recommends, what each one costs, and which free tier is good enough to start on.

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Checklist

8 steps, in order, costed

1
Choose topic with a clear outcome
Define a single transformation and syllabus
Build: FreeMarketing: Free
2
Create curriculum and materials
Slides, workbook, checklist
Build: $0 – $40Marketing: Free
3
Set up event page (Eventbrite/Luma)
Build: FreeMarketing: Free

5 more steps in the full playbook

Unlock the rest — plus progress tracking, the break-even calculator and every other playbook — for $120/year.

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Risks

How this goes wrong

Low attendance kills momentum

Weak topic-market fit or insufficient promotion leads to poor registration velocity.

Watch these

Registration pace
Leading
Sign-ups/day leading to eventHealthy: ≥ 2–4/day (T-14→T-7), ≥ 5–8/day (T-7→T-0)Act at: < 1/day
CPL
Leading
Cost per lead (email/registrant)Healthy: ≤ $8–$12Act at: > $15
Show-up rate
Lagging
Attended / registeredHealthy: ≥ 65% virtual / ≥ 80% in-personAct at: < 50%

What to do

Outcome-first title and syllabus; use early-bird scarcity and bonuses.
Partnership swaps and affiliate links to aligned audiences.
Pre-event nudges: calendar invites, SMS/email reminders, teaser video.

The rest of the failure modes

Every remaining risk, with the metric that warns you it's happening, the reading that means act now, and what to do about it.

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Timeline

What the first months look like

Week by week

The milestone schedule this playbook is written around — what should be true by week one, week three and month three, so you can tell early whether you're behind.

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